Wheat proteins

One of the latest developments in the cosmetic industry is the use of wheat protein for skin and hair care. They successfully provide an alternative to animal proteins, showing greater efficiency and durability of action.

The excellent effect of wheat protein, as an active ingredient in hair care products, on maintaining the proper structure of the hair, as well as improving its condition, has been proven. Wheat proteins have a regenerative effect, in addition to strengthening and giving the hair a particularly aesthetic appearance. The use of cosmetics with wheat protein helps to provide hair not only with shine, but also with a healthy, smooth texture and expansion of hair volume.

An important property of wheat proteins is to prevent hair breakage and split ends, while giving the hair proper hydration and elasticity.

Extraordinary astringent properties of wheat proteins are valued in skin care. Desiccating wheat proteins shrink while tightening the skin to which the product has been applied. This makes it possible to achieve an almost immediate effect of smoothing and firming it, and, moreover, gives it a healthy, fresh look.